Digital Marketing Specialist ● Oupiin Enterprise Co.
June 2019 - Present
June 2019 - Present
- Harnessed the brand's reputation and image within the electronic connector industry through articulate and informative content.
- Sole individual dealing with public relations.
- Enhanced the privacy policy to stay in line with the most recent laws and regulations.
- Consult with CEO and executives about what needs to be improved to guarantee we increase our rankings, lead consumption, traffic and conversion rate, as well as bolster relationships with clients and subscribers.
- Optimize the content and coding of our website for organic appearances.
- Use various marketing applications—SemRush, Moz, Answer the Public, Screaming Frog and Google Analytics--to review data, examine popular trends, create a list of links to backlink to, identify problematic coding and formulate strategic digital marketing campaigns.
- Craft content for newsletters, press releases, memos, landing and product pages, announcements, social media posts and white pages, to ensure people completely understand every aspect of our product and the quality of our connectors.
- Providing assistance to our distributors and sales representatives on what to pitch when promoting our electronic connectors.
- Regularly improve the global website for ease-of-use, faster performance, and simplify the ability to find and download pertinent files.
- Make changes to the title tags, meta descriptions, meta keywords and headlines to enhance our digital marketing footprint.
SEO Growth Specialist ● diib Digital
June 2018 - September 2022
June 2018 - September 2022
- Provided keyword research and backlinking audit reports.
- This included highlighting words and phrases needing to be incorporated, businesses my client should connect with, what backlinks were toxic, what core vitals were in need of improvement, and provided strategies solving minor and major marketing complications.
- Compare them to their strongest competitors and providing information on how they are doing.
- Utilized SEO strategic probing to see which keywords, demographics and trends were important to craft content for.
- Expanded on the number of backlinks we could offer and use.
- Ensured the guest posts we wrote were for websites with high domain authorities.
- Assisted businesses in their goal of obtaining organic business parallel to a grassroots movement.
- Created high-quality content highlighting a client's services and products.
- All of my articles were regularly pushed to the front page of Google search results.
- Managed marketing campaigns, seeing how they were doing, and what techniques should be performed to improve their results next cycle.
- Onboarded new cases and saw if we could provide the assistance they were requesting.
- Discussed the many benefits of using our digital marketing packages.
- Highlighted the importance of retargeting a client's business to draw in previous leads.
Marketing Consultant ● Freelance
February 2019 - October 2019
February 2019 - October 2019
- Discussed with the client what they were looking for and what was realistically achievable within the timeframe they provided me with.
- Used a multitude of SEO based applications to help people formulate the best strategy accomplishing their marketing goals.
- These tools included SemRush, Moz, Answer the Public, UberSuggest, Screaming Frog, Google Analytics and Facebook Insights.
- Optimized a client's backend information with accurate and researched keywords.
- These included perfecting people's title tags, meta descriptions, meta keywords, headlines, alt attributes and written content.
- Wrote engaging content to grab people’s interest.
- Evaluated the client's backlinks, pinpointed their toxicity score, and identified their domain authority.
- Disavowed backlinks with high toxic scores to prevent the client's domain authority from being harmed.
- Increased a client’s domain authority by using link prospects with high domain authorities.
- Investigated active campaigns and seeing what needed to be changed or continued.
- Created project briefs analyzing various data points.
- This included demographics, where people are doing their searching, what device are being used and what is the trendiest subject at that moment.
- Researched the new and most innovative marketing tactics.
- Examples include being subscribed to various newsletters, reading the freshed reports on each industry I am helping and discussing with other marketing experts about the latest Google updates being implemented.
- Simplified people's domains to ensure it wasn't too wordy.
SEO Specialist ● Insyntrix
July 2019 - October 2019
July 2019 - October 2019
- Researched data pertaining to SEO rankings and create strategies to ensure maximum growth.
- Used their marketing application--webceo.com--to perform all of my analyses.
- Optimized various websites making it easier for potential customers to navigate and increase their scores.
- This included businesses in the healthcare, psychology and home improvement.
Property Manager ● 4059 South Montaia Drive
February 2014 - July 2019
February 2014 - July 2019
- Animated, illustrated, and published advertisements.
- Interviewed potential tenants to see who would be a right fit for the house.
- Responsible for the transfer of funds.
- Paid bills for water, electricity, housekeeping, lawn care, and more.
- Mediated disputes between tenants to ensure no one is uncomfortable.
Marketing Coordinator ● Doctor Hazel
January 2018 - May 2018
January 2018 - May 2018
- Responsible for multiple social media accounts.
- Published content or sharing information our audience may seem valuable.
- Doubled the following count on each social media account I ran for every month I was there.
- Harnessed a brand reputation and brand image people could trust.
- Researched latest news, data, and trends, within the medical and Artificial Intelligence field.
- Created marketing campaigns showing why the Artificial Intelligence application they made was the next revolutionary tool to catch melanoma cancer.
- Applied the information I found to form high-quality and educational content for people to consume.
Brand Journalism Intern ● Fusion360
August 2017 - December 2017
August 2017 - December 2017
- Developed advertisements in article, blog, TV and Radio script, and infographic formats.
- Brainstormed with the creative team what we should write for the following week.
- Analyze marketing trends on all the topics assigned to me.
- Fulfilled the deadlines assigned to me in an effective and timely manner.
Security ● Twist
June 2016 - July 2017
June 2016 - July 2017
- Checked people's identification before they entered the bar to make sure everyone was over 21.
- Escorted any problematic individuals out of the bar without interrupting others guests.
- Listened to complaints from patrons to see what can be improved when it comes to our security.
- Made sure the bar was safe.
- Remembered any people who created a problem or forced us to call the police.
- Passed out tips to the rest of the security team.
- Paid attention to guests to ensure no one was too drunk.
- Called a patron a ride if they were too intoxicated.
- Insured no one was doing drugs on our premises.
- Avoided emergencies from forming by preventing people from passing out on our property.